![]() ![]() There are no tentpoles or superhero blockbusters set to debut. I don’t think he’s done that, personally, but Disney has made sure that Avatar 2 is the only show in town, i.e., there’s no competition at the box office this holiday season. They flock to carnival attractions and let the visuals melt over them. Disney dads don’t do close readings of 3D movies. ![]() The debate over Avatar’s lack of “cultural footprint” (whatever that means) is irrelevant when you’re talking about the box office. Emotional, visceral, and as big as movies get.” ![]() ‘Avatar: The Way of Water’ is how you do epic blockbuster-ing. “James Cameron once again shows filmmakers how it’s done. The film press is already going nuts, but will moviegoers? With a cost of production hovering near $450 million, with Disney spending north of $1 billion on the sequels, and Hollywood not yet fully recovered from the pandemic, this is James Cameron’s biggest test. This is what people care about: whether or not the film will make history - whether or not James Cameron will sink or swim. "If people are less likely to remember Jake Sully Luke Skywalker, that’s partly because Avatar only one movie out … Marvel had maybe 26 movies to build out a universe" /A3tg1fzhNgĬameron recently told GQ that to break even, Avatar 2 has to be the “third or fourth highest-grossing film in history,” beating or at least matching the likes of Star Wars: The Force Awakens ($2.07 billion) and Avengers: Infinity War ($2.05 billion). James Cameron says claiming that #Avatar has no cultural impact is an 'irrelevant argument' Cameron has turned himself into an exhausted auteur with hot takes. The deep water visuals are the hook for a general audience, but most of the chatter around this film has focused on James Cameron saying ridiculous things in the press, e.g., telling trolls to “ shut the fuck up.” The Twitter discourse around Avatar 2 centers on James Cameron’s quotes, not the film or its visual allure in 3D. Not a Nat Geo doc (Disney/20th Century Studios) The latest IMAX poster sells Avatar 2 as an underwater nature film. It’s a bad comparison, but all forty million views tell me is that moviegoers are curious about the film’s visual spectacle. By comparison, Taylor Swift’s video for “ME!” generated sixty-five million views in a single day. It generated this in thirty days on YouTube. The judgment call to release the third movie depended on the success of the second movie, which seems to show there is still plenty of interest in the world of the Na’vi and Pandora.Avatar: The Way of Water has a trailer with roughly forty million views. He has already announced that Avatar 3 is in the can (it was filmed at the same time as The Way of Water) and that he has four more installments ready to be made. ![]() He sensed that the massive success of Titanic was a one-movie deal, but Terminator’s sequel was nearly as successful as the original film. According to CNBC, 61% of the tickets sold on the Thursday night viewing were 3D in the U.S., and that number was even higher in Europe, at 71% for 3D and premium showings.Īlthough sequels are not always popular, Cameron has been successful at getting people back into the theaters and has a knack for judging audience demand for a sequel. During its opening weekend, a large percentage of people viewed the movie in 3D. Success following opening weekend was bolstered by largely positive reviews (77% from critics on Rotten Tomatoes, 92% from audiences), even if the reviews praised the film’s visuals over its plot. Now, as the movie reaches yet another milestone, the question becomes: How much money can it make before it loses steam? Here’s a breakdown of how and where the movie made its money, where it falls in the all-time box office, and how it speaks, yet again, to Cameron’s ability to make a riveting sequel that gets people back in theaters. The Tom Cruise-led film grossed over $1.489 billion in 2022 and seemed to be the uncontested, almost sole reason for movie-going’s resurgence-that was, until Avatar: The Way of Water swept in to make $1.5 billion at the end of 2022 and take its spot as the highest grossing movie of last year. Then last year’s Top Gun: Maverick seemed to re-energize moviegoers, proving that the theater industry was far from dead. (Disney spent a reported $460 million to create and promote the movie, according to Variety.) Since the beginning of the COVID-19 pandemic, the box office has experienced major struggles, causing widespread concern and even bankruptcies in the theater industry. After 13 years in the making, all eyes were on the Avatar sequel to see if it would make its budget back and turn a profit for Disney. ![]()
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